WU_PJ-Mag Spring Summer 2026_FINAL - Flipbook - Page 25
S/S 2026
Scent has a remarkable ability to
transport us. A 昀氀eeting trace of
citrus can conjure images of a
favorite Mediterranean summer;
the soft redolence of rose can
unlock memories of cherished
days with a loved one. Few things
are as intimately tied to emotion as
fragrance – invisible yet powerful
and capable of capturing a moment
in time and returning us to it years,
even decades, later.
It’s this quiet magic that lies at the heart
of Floris, Britain’s oldest and most iconic
perfumer, long regarded as one of the
world’s 昀椀nest. Yet what makes Floris truly
extraordinary is not only its impeccable
reputation or the undeniable beauty of its
scents, but its continuity: the brand still
operates from 89 Jermyn Street in
London – the very townhouse where it 昀椀rst
opened its doors in 1730 – and remains
original antique glassware is still used to
heritage, quality, and elegance, and we’re
mix some of the world’s most sought-after
fortunate to be able to draw on centuries
scents. Along the walls, letters and receipts
worth of knowledge and expertise and apply
We caught up with Roberta Ion, Bespoke
from the likes of Ian Fleming, Florence
that to every fragrance we create today.”
Perfumer at Floris, to explore the artistry
Nightingale, Marilyn Monroe, and Winston
behind scent creation, the allure of the
Churchill o昀昀er a glimpse into the house’s
owned and run by the same family today,
now in its ninth generation.
house’s heritage, and why fragrance remains
one of the most personal forms of luxury.
impressive past. Even the handwritten
ledgers that date back centuries speak to a
perfumery that has quietly played a part in
H E R I TA G E I N A B OT T L E
culture and taste for generations.
That enduring commitment to excellence is
recognized at the highest level. Floris holds a
prestigious Royal Warrant from King Charles III,
marking the brand as an o昀케cial supplier of
perfume to the British Royal Family. “It’s a
tremendous honor,” Roberta explains. “Floris
Step inside Floris, and it is impossible not to
“I may be a little biased, but Floris is an
feel the weight and wonder of the brand’s
was 昀椀rst granted a Royal Warrant in 1820, and
incredibly special place, and our customers,
the business has held 17 consecutive warrants
history. Rich mahogany cabinetry, originally
many of whom have been returning for
since then. That continuity speaks volumes
acquired from the Great Exhibition, now
decades, clearly think so too,” Roberta
about the standards we have upheld over
frames sophisticated perfume displays, while
says with pride. “At its heart, Floris is about
the years.”
25
