WU_PJ-Mag Spring Summer 2026_FINAL - Flipbook - Page 26
THE FRAGRANCE OF LEGACY
C R A F T E D FO R YO U :
I N S I D E F LO R I S ’ B E S P O K E
EXPERIENCE
While Floris o昀昀ers a dazzling collection of
ready-to-wear fragrances, the brand is also
celebrated for something far more personal:
its bespoke perfume service. Hidden
behind a discreet blue door at the back of
the historic Jermyn Street townhouse, this
exclusive experience invites guests to step
into the private world of the perfumer, a place
where scent, memory, and individuality come
feels harmonious. Each stage is then tested
classic one-to-one consultation, resulting
together to create something unique.
on the skin and adjusted accordingly, ensuring
in a fragrance created entirely around the
the scent feels balanced and unmistakably
individual. ‘Together’ invites two people,
personal. “It’s a gradual and very intuitive
often partners, friends, or family members,
process,” Roberta explains. “We tweak it
to craft their own bespoke scents side by
until it’s absolutely perfect, making sure it’s a
side, making it a particularly popular choice
fragrance that will bring joy every time it’s
for weddings or shared milestones. Finally,
worn and feels distinctly theirs.”
‘Design,’ the most immersive of the three,
The journey begins with a glass of
champagne and a relaxed conversation with
one of Floris’ expert perfumers. The aim,
Roberta explains, is to uncover the fragrance
notes that resonate most naturally with each
client. “We begin by exploring a series of
foundation scents from the Floris archive,”
Once the 昀椀nal blend is complete, the perfume
she says. “These form the base of the
is hand-poured, and the client is invited to
perfume – typically citrus, 昀氀oral, or woody
name their creation, a 昀椀tting 昀椀nal touch for a
compositions – and are tested on the client’s
scent that exists nowhere else in the world.
skin, as fragrance develops di昀昀erently
The formula is then meticulously recorded
depending on each person’s skin chemistry.”
Once the foundation has been selected,
the fragrance begins to evolve. Clients are
introduced to a curated palette of accords
designed to enhance and complement the
base. A drop of this, a touch of that, carefully
blended and re昀椀ned until the composition
unfolds over multiple sessions. Clients
create two custom blends to take home
and enjoy between appointments, allowing
the fragrance to evolve naturally before
returning to the perfumery to re昀椀ne it.
in the Floris ledgers, ensuring that it can
be recreated so clients, or even future
generations, can reorder their bespoke
fragrance to be shipped anywhere in the world.
To suit di昀昀erent preferences and occasions,
Floris o昀昀ers three distinguished bespoke
experiences. ‘Bespoke Customization’ is the
“We tweak it until it’s absolutely
perfect, making sure it’s a fragrance
that will bring joy every time it’s
worn and feels distinctly theirs.”
