WU_PJ-Mag Spring Summer 2026_FINAL - Flipbook - Page 27
S/S 2026
LU X U R Y T H AT W H I S P E R S
Decidedly British in spirit yet admired
across the globe, Floris has never been
de昀椀ned by geography or demographic. Its
compositions for spring days, richer
notes for glamorous evening occasions,
and scents that evoke particular places,
seasons, or memories.
discerning clientele ranges from royalty
When asked to recommend a few
to rock stars, devoted traditionalists to
ready-to-wear favorites for the warmer
modern tastemakers, yet all are drawn by the
months, Roberta highlights three classics.
same sensibility. “Our clientele is incredibly
“Selecting a fragrance is always deeply
diverse,” Roberta explains, “but what unites
personal,” she says, “but for someone
them is their appreciation for true elegance,
discovering Floris for the 昀椀rst time, I’d
for luxury that whispers rather than shouts.
suggest Limes if they enjoy something
People come to Floris because they value
vibrant and citrus-led – it’s wonderfully
quality, heritage, and the opportunity to
fresh and uplifting. For those drawn to
have something entirely personal.”
昀氀orals, Cherry Blossom is very delicate
For some, that means discovering a single
signature scent that becomes part of their
identity for decades to come. For others, it
is about curating a collection of fragrances
that re昀氀ect the rhythms of life – lighter
and airy, with soft fruity notes inspired by
Japan’s spring blossoms. And if someone
prefers something a little warmer and more
luxurious, Golden Amber is a beautiful
choice, inspired by the glow of sunset
over Lake Garda.”
From the meticulous art of bespoke
perfumery to the simple joy of wearing a
favorite scent, Floris has perfected a subtle
form of elegance that is as enduring as the
fragrances themselves. As Roberta re昀氀ects,
“Fragrance stays with you – and when it’s
personal, it becomes part of your story.
And personal is something we do
exceptionally well.”
To shop the collection or to book
a bespoke perfume experience,
visit 昀氀orislondon.com
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Lock & Co. has built a legacy
of quality, craftsmanship,
and timeless design.
